We always recommend making time for Tribe Kelley Surf Post while you're on 30A. Created by Brittney and Brian Kelley, this Santa Rosa Beach shop blends laid-back coastal style with thoughtfully made pieces you'll actually wear long after vacation ends.
What to Expect When You Shop
Expect a carefully curated mix of apparel, accessories and lifestyle goods with that effortless 30A feel. You'll find the signature Butter Sweats, resortwear for women and men, hats, jewelry, beauty products, books and Surf Post exclusives you won't find anywhere else. The team is incredibly welcoming, and one of our favorite touches is the complimentary in-store customizations that make your purchase feel even more personal.
Things to Know Before You Stop By
If you can, plan your visit around one of the Surf Post Sessions. These intimate live music events have become a local favorite and are a fun way to experience the shop beyond just shopping. They also host morning Pilates and yoga classes throughout the year, making it worth checking their event calendar before your trip. The shop is pet friendly, so four-legged family members are welcome too. And if something you're after is sold out online, don't assume it's gone. We've seen the store have pieces that weren't available on the website.
Insider Tips
- We always check the shop before giving up on something that's sold out online. The in-store inventory doesn't always match the website.
- Don't miss the complimentary in-store customizations. It's a fun way to make your purchase feel one of a kind.
- Check their calendar before your trip. The Surf Post Sessions, Pilates and yoga events are worth planning around.
- Bring your pup along. Tribe Kelley Surf Post is pet friendly.
- Pair your visit with lunch and a walk to the beach. It's an easy stop to turn into a laid-back afternoon.
